Middlesex County, also known as the "Heart" of New Jersey is located squarely in the center of New Jersey and stretches from the Rahway River south to Mercer and Monmouth Counties and form Raritan Bay on the Atlantic Ocean west to Somerset County. The county is 318 square miles in size, has 25 municipalities which includes the City of New Brunswick, the seat of Middlesex County Government and includes extensive industrial, office, and residential areas.

Middlesex County has been one of the fastest growing counties in the State, having an estimated population increase between 1970 and 1990 of 87,967 persons. Preliminary population projections for 2000 are estimated at 745,000 while the population is projected to increase to nearly 796,000 by the year 2010.

As population grows so must housing as evidence by 45.7% increase in housing units since 1970 including new homes and apartments. As of 1990, the county estimates that it now has 250,174 housing units. This is an average of 784 units per square miles. Firms relocating to Middlesex County bring jobs and people and offer the progressive developer various opportunities.  This provides the county with a great chance to lead the way among New Jersey municipalities regarding sustainability.